About

In this session, she will discuss the following:

- What is a Personal Brand and how to identify your personal branding.
- Identifying your area of interest to create your niche.
- Applying 5Cs of Personal Branding to stay memorable to your audience.

Speaker

Susmita Dasgupta is a seasoned Business Ideator, Brand & Sensory Marketing Specialist, and a Serial Entrepreneur with over 24 years of professional experience. Her expertise spans successful start-up ventures and strategic leadership roles in large organizations, where she has effectively managed global and diversified teams. She is the Founder & Chief Ideator of Smart iDeAS, a boutique marketing and brand consulting organization that specializes in building and managing brands through Social Media Marketing. Additionally, she is the creative mind behind Tea With Susmita, an organization focused on tea training, tea consulting, and tea travel experiences.
Previously, Susmita held the position of Head of Marketing for the Indian Subcon business and served as the Key Accounts Manager for APAC at Cookson Group plc, a global conglomerate with a USD 4 billion valuation. Her entrepreneurial spirit is evident in her role as a Founding Partner of "Crafts for Sarees," an online design studio catering to customizable sarees for global Indians, providing a platform for emerging designers to showcase their creations. She is recognized as an Subject Matter Expert (SME) in Social Media Marketing, credited with creating India's first SMM module for MBA students on behalf of Purple Leap, a Pearson Group company. Beyond her business ventures, Susmita is also a Personal Branding Strategist, offering her expertise to professionals and celebrities alike.