Report on Digital Marketing Masterclass

Dear learners of JAIN Online, we are delighted to inform you that with this Digital Marketing Masterclass, we have added immense value to your career.

This Digital Marketing Masterclass was conducted by Mr Sunny Amlani for 2 days. In this informative session, he taught many new concepts and marketing fundamentals.

Sunny Amlani is a digital native with over 17 years of experience in the marketing domain. He has worked in digital marketing almost since its inception with brands such as Coca-Cola, Axe, Rexona, Visa, Ceat, Mahindra & Mahindra, Tata Sky, Paddle Pop, Hotstar, ZEE5 and others, not just in India but also across the globe. Sunny has straddled various roles across agencies and brands, always looking at “what’s next” in the industry. Always driven by curiosity over comfort, he is a strategist and deeply experienced in being hands-on and execution-minded.   

On the first day of the masterclass, he explained how the digital marketing space has evolved, the fundamentals of digital marketing, how teams are structured, how to get to know your audience, define the brand purpose, and perform environment analysis leveraging the market ecosystem. He also used and explained many tools which are very handy & free to use, like Google Trends, Ads Manager, Similarweb and Brand-watch.

On the second day, he resumed the masterclass from the past session. He taught about how brand promotion works, and most interestingly, he clearly explained how popular brands like Dove, and Netflix, do their campaigns through advertisements. He also explained some strategies for using Twitter as a marketing medium. He also unravelled famous examples of how McDonald’s, Wendy’s, Domino’s and Burger King use social media platforms as powerful tools for digital marketing.

During this two-day masterclass on Digital marketing with Sunny Amlani, the participants took more than they expected to learn. 

During both days, the sessions were highly interactive, and there were loads of questions from the participants. The speaker, Mr. sunny Amlani, responded to everyone and clarified their queries to the satisfaction of everyone.

Overall the session was very unique & informative; there were close to 500 participants who attended the entire session.